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Dr. Alexander Gross – In the News

Atlanta Medicine – Journal of the Medical Association of Atlanta

Journal cover cosmetic story cropped_pg_2Dr. Alexander Gross was featured in the 2015 Volume 86 Atlanta Medicine Journal of the Association of Atlanta along with cosmetic surgeons Dr. William E. Silver and Dr. Bernadette Wang Asraf.  The feature presented was on cosmetic surgery and its growing popularity over the last 15 years.

In the article, double board certified Dr. In the Alexander Gross describes his experience in treating all aspects of advanced medical dermatology as well as the up trends toward tumescent liposuction and short incision facelifts.

Excerpts from the magazine:

cosmetic story cropped_pg_1I’ve been doing liposuction for close to 20 years now, but I haven’t raised my prices in 20 years,” he notes. ” I think you can attribute that lack of increase in price to advances in equipment and technology, such as smaller cannulas and power-assisted devices that reduce the trauma of the procedure and allow us to complete it more quickly.”

Dr. Gross adds that short incision facelifts, commonly referred to as “lifestyle lifts,” are increasingly popular because they offer the advantages f fast recovery time and affordability.

“The short incision facelift involves a few sutures that can usually be covered by the patient’s hair and allows him or her to return to work and active life within a couple of days. It’s less costly than a full facelift,” he says. “However, the longevity of the procedure is not equivalent to having a full facelift. So the patient has to weigh cost and recovery time against longevity.”

Another trend in dermatology, and not a good one, is the increase in incidence e of skin cancer in the U.S., most notably in  younger people, says Dr. Gross.

cosmetic story cropped_pg_2_2“I probably spend 50 percent or more of my day diagnosing skin cancer. It’s an epidemic,” he says. “The particularly scary thing is that incidence of melanoma has doubled in the last 20 years, and we’re seeing more and more cases in children and adolescents.”

Dr. Gross attributes this increase to the use of tanning beds as well as lack of use of sunscreens.

“People have a perception that tanned skin is pretty skin, so many think tanning beds are a safe way to get it,” he explains. “What they don’t realize is that people who use tanning beds have a 70 percent chance of getting melanoma in their lifetime.”

Dr. Gross says that physicians, especially primary care physicians and pediatricians, can help reduce the incidence and impact of skin cancer by incorporating akin exam into their patients’ regular physicals and giving warnings about tanning beds and using sunscreens with UVA and UVB protection.

“It doesn’t take much time to examine the skin while you’re doing other things, like listening to the patient’s heart and lungs or examining their eyes, ears, nose and throat,” he says. “Familiarize yourself with what different types of skin cancers look like, and don’t be afraid to refer your patient to a dermatologist if you even have a grain of suspicion that something doesn’t look right. Going forward, skin cancer will continue to be a huge issue, and primary care physician can be at the forefront of diagnosing it.”

Dr. Alexander Gross is the medical director of Georgia Dermatology Center located in Cumming, GA. Dr. Gross has been in practice for over 25 years and is an experienced cosmetic surgeon who treats all types of skin related diseases as well as providing the latest in cosmetic procedures. Dr. Gross has patients from Atlanta, Alpharetta, Roswell, Johns Creek, Duluth and Dahlonega.


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